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Betson is a company that offers accessories for men, including cufflinks, bow ties, tie clips. Through an online store, clients can buy their products and subscribe to a monthly kit. They came with us with the objective of positioning themselves in the market and distinguishing themselves from the competition. Based on our research we found the insight that today men seek to express their style and personality through elements that make them stand out and be unique.

With this, we came up with the concept of Game Changer, encouraging men to live life by their own games and rules. The name originated is based on the concept, and comes from the idea: The BET'S ON, let's play. This brand voice inspires man to be fun and bold , to play with the rules in his favor, using his ace up his sleeve. The design has a fun and adventurous language, taking as reference the games and adventures in life. We created a dynamic pattern inspired in board games, that is used throughout the brands applications. The logo is inspired in board games and in the target shooting, making reference that man can reach their goals and objectives. The wordmark evolves from a serif typography, with custom-made endings that add a playful look and feel.

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